Meet the Founders
Slideshow
Slideshow
Wholesome Comfort Wrapped in Every Bite.
Made for Our Family.
Now for Yours.
When I started Blanket in 2017, I wasn’t thinking about building a brand. I was thinking about my family. About what I was putting on our table. About finding a better way.
What I didn’t expect was how many other families felt exactly the same way.
It started in the kitchen — the way most good things do. After my second child I was dealing with health complications that made me look hard at everything we were eating. What I found in the breakfast aisle wasn’t good enough. Ingredients I couldn’t pronounce. Chemicals where there should have been food. So I decided to make my own.
That’s where Deven came in. Building something from scratch while raising a family takes two people who believe in the same thing — and he believed from day one. He’s been by my side through every batch, every setback, and every milestone. Blanket isn’t just my brand. It’s ours.
Running a business and raising a family at the same time isn’t for the faint of heart. There are days when everything is demanding your attention at once — the kids, the work, the endless to-do list. That’s exactly why Saturday mornings matter so much to us. It’s when we slow down. When we actually sit together. When Deven fires up the waffle iron and the boys pick their flavor and for a little while, nobody is rushing anywhere.
That’s what Blanket is really about. Not just clean ingredients — though we’ll never compromise on that. It’s about giving families an easy, honest breakfast that tastes like you made it from scratch. Because you did. You just didn’t have to work very hard at it.
A note from Marquita
When I started Blanket in 2017, I wasn’t thinking about building a brand. I was thinking about my family. About what I was putting on our table. About finding a better way. What I didn’t expect was how many other families felt exactly the same way. It started in the kitchen — the way most good things do. After my second child I was dealing with health complications that made me look hard at everything we were eating. What I found in the breakfast aisle wasn’t good enough. Ingredients I couldn’t pronounce. Chemicals where there should have been food. So I decided to make my own.
I couldn’t find the answer in the breakfast aisle. So I made my own.
Our Story
How We Got Here
2017
From Our Kitchen to a Bigger Purpose: The Story Behind Our Name
Pancakes were always a favorite in the Carter family and became more than “just” breakfast food. After health complications following the birth of our second child, we started paying closer attention to ingredients and discovered many products were filled with additives and fillers. That inspired us to create our own clean, flavorful pancake mixes and syrups made with simple ingredients for overall wellness families could trust. The name “Blanket” represents comfort, care, and products you can feel good about serving your family.
2018
Small Markets, Big Love
We officially launched at farmers markets and small local retail stores, building loyal customers we now call our extended family. Through community support, live demos, and word-of-mouth growth, we realized we had created something special families truly needed. We walked out our vision and mission 2019.
2020
Going Digital & Bringing Color to Breakfast
We expanded online and introduced our early colorful packaging designs, helping us grow beyond local markets while making our products more accessible to everyone.
2021
Big Breakthroughs & Bold Innovation
2021 was a major milestone year for us. We landed our first national retail placement in World Market, opening the door for nationwide visibility and growth. As demand increased, we moved into a new distribution center and expanded our manufacturing capabilities to support scaling and production growth. We also introduced our vegan pancake and waffle mix with simple “just add water” convenience, focusing on clean ingredients, bold flavors, and no preservatives or additives.
2022
Across the Country & Into Your Homes
We expanded into more than 2,000 retail locations nationwide, reaching new customers across the country. This was a WOW moment for our family and a reminder that others shared the same need for cleaner, flavorful food options.
2023
Sharing Our Story With the World
We had the opportunity to tell our story through television, radio, live cooking demonstrations, and entrepreneurship events. The support and encouragement we received helped continue pushing the brand forward.
2024
Listening, Learning & Leveling Up
We listened closely to the Blanket Family and introduced more nutrient-focused benefits while refreshing our packaging to better reflect our mission, growth, and customer feedback.
2025
The Future of Breakfast Starts Here
We entered a new phase of innovation and product testing, including gluten-free and prebiotic pancake mixes focused on digestive wellness and clean-label ingredients — all while keeping the homestyle taste Blanket is known for.
2026
Welcome to the Blanket Family!
We are walking through our journey and hope you’ll choose to be a part of our story. We believe Blanket products are more than just food—they’re about comfort, connection, and deliciousness you can enjoy any time of day. Everything we create is made with you in mind, using flavorful mixes and simple ingredients designed to support overall wellness. Meet your new favorite pancakes and syrups, and thank you for stopping by! Subscribe to stay in touch and receive 10% off.
What We Stand For.
Good food shouldn’t come with an ingredient list you need a chemistry degree to understand. We started Blanket to change that — one bag at a time.
We believe breakfast is more than a meal. It’s the moment before the day starts. The Saturday morning ritual. The table where your family actually sits down together. We make mixes that deserve that moment — clean ingredients, real flavor, nothing artificial. Ever.
Twice a year, every spring and every fall, we donate to local food banks and show up for the neighborhoods that raised us. Because when you buy Blanket, breakfast reaches further than your table.
Good Food Gets Noticed
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Clean ingredients. Real flavor. Just add water.
